Parents are being urged to give their children the flu vaccine in order to protect ‘older people’ from the potentially deadly virus.

The new campaign, which highlights the danger of flu for older people, hopes to encourage increased uptake of vaccines in young children.

"Children are really good at sharing their germs. And this is an opportunity to stop it being passed on to more vulnerable people," Ros Jervis, the health board's public health director said. "It is an illness which can be quite nasty."

The campaign emphasises that the vaccine is administered nasally as it hopes that more two and three year olds will be protected against the flu. "It is a really simple vaccine which is just squirted up each nostril - it is needle-free, pain-free and very, very simple," Jervis said.

Statistics show that for every six children who are vaccinated against the flu, one case of the flu is prevented.

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